Backpack to Brand — and Beyond
I packed a life into one bag, left everything behind,
and started writing a new story — in a language not my own.
Now I help others do the same — in their own way.
Hi, I’m Yana
I wasn’t born into this language, or this path — I built both. One sentence at a time. One messy try after another.
This site is where I share the journey. The questions. The tools. The detours. The things no one taught us. It’s all here, because I believe you can build a life and brand that feels like home — even in your second language.
Read the full story
The Problem We Share
Most of us were never taught how to design a life. We were told to pick one thing, stay in line, follow the map.
But what if you’re not made for the map? What if you’re here to draw your own — even if it’s messy, even if it’s multilingual?
If you’ve ever felt like you’re translating yourself just to fit in, you’re not alone.
Contact
If you're curious, collaborating, or quietly collecting tools — I’d love to hear from you.
Find me elsewhere
Pick your favorite place — I’ll meet you there.